SUGAR, DARLING?

BY NANCY WHITTINGTON-COATES

Divine Designers - Lena Hoschek


Lena Hoschek. I don't think I have ever come across a designer who has produced clothes that I love this much before! Lena has taken all the beautiful iconic styles and designs from various decades gone by and given them a uniquely gorgeous twist by using decadent and luxurious fabrics and prints that just make her pieces sing.


There are so many vintage style reproduction companies out there now that it can seem a bit same old same old when you're browsing for something new, but because Lena is designing her own pieces that are inspired by classic designs they are just magical and pop-out at you straight away as something special.


There is such dramatic beauty to everything she creates, each piece seems infused with passion and such craftsmanship. There is no skimping here, fabric is used almost architecturally in waves and pleats and bunches producing breathtaking silhouettes and original details that you have never seen before.


I think any woman would be hard pushed not to feel elegant and feminine in Lena's designs, I just wish the sizing went higher or she would do a plus range. But for now I will just ogle all of her gorgeous pieces and imagine myself floating around a gingerbread house in one of her lovely gowns...


I seriously don't think you could find a more perfect 'housewife' dress than the one above, that print is just delightful and I love the touch of black lace to the hem.


The tailoring on her outerwear pieces is just dreamy, perfectly fitted to the female form. The structured shoulders on this piece work so well with the heavy fabric to give an austere yet elegant look helped along by the sweet little contrasting collar.


The photos above are from Lena's Spring/Summer 2013 runway show, doesn't the Day of The Dead make-up work perfectly with the dramatic colours and decadent patterns?

Here are my favourite picks from the Autumn/Winter 2013/2014 collection 'Russian Rose' - you can see the rest of the collection on her Facebook page.


What do you think of Lena Hoschek? Too dramatic? Too flouncy? I'd love to hear what you think!
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